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如何设置网站的meta标题和元描述?

这篇文章中,我们聊到了站内 SEO 的 On-Page SEO 包含很多要素,除了咱们在文章里提到的 URL ,其实 Title 和 Meta Description 也是 On-Page SEO 中的要素。

内容目录: [ 展开 隐藏 ]

一.什么是meta标题和描述?面

对于Meta标签,主要有title、description、keywords三个地方要添加,其余的meta标签可以不加。就重要性而言,title在页面优化中占据绝对重要的位置。

title标题标签告诉用户和搜索引擎一个特定网页的主题是什么

  • 1.1 title在页面优化中占据绝对重要的位置。
  • 1.2告诉用户和搜索引擎特定页面的主题是什么。那么对于用户来讲,知道这个页面的主题是什么,更有利于用户自己判断这个页面内容是否符合自己的搜索需求。
  • 1.3 与heading标签不同,title不显示在页面里,而显示在源码网页HTML代码的head中。
  • 1.4一个好的title能够提升自然排名页面的点击率(CTR),高点击率的页面对SEO的排名有巨大促进作用。

Title(也叫 Title tag,标题标签,网页标题),是一段HTML代码,用于描述网页内容的。有朋友容易将它跟H1弄混,毕竟都是用来描述网页内容的。两者的区别在于,H1是用户进到网页里才能看到,Meta Description 是为了让用户了解网页到底讲什么内容。与此同时,优秀的 Meta Description 的内容也能吸引用户点击。它通常也出现在网页HTML代码的<head>中。

meta标题和描述在浏览器上显示的位置

meta标题和描述 meta标题和描述

meta标题和描述在谷歌搜索引擎里显示的位置

meta标题和描述 meta标题和描述

Title 告诉用户和搜索引擎特定页面的主题是什么。那么对于用户来讲,知道这个页面的主题是什么,更有利于用户自己判断这个页面内容是否符合自己的搜索需求。

一个好的title能够提升自然排名页面的点击率(CTR),高点击率的页面对SEO的排名有巨大促进作用。

而且 Title 还可以帮助谷歌去判断网页主题,内容类型,是否符合用户的搜索需求。

通过一下视频更好的了解网站的meta标题和描述


二.网站meta标题和描述的格式是什么样子?

  • 2.1 标题字符不超过60个字符 (一个字母算一个字符),可以以词组的形式展示,可以是一句话格式,含有B端词。
  • 2.2标题含至少含有3个核心关键词、包含核心关键词、产品的特征、卖点、公司优势。
  • 2.3 描述是一段话,不超过150个字符,匹配潜在客户的搜索意图,辅助标题,描述产品的特征、卖点、公司优势,

通过一下视频更好了解mete表格和描述的格式是什么样子的?

参考1

meta:标题:行业关键词+公司简称
Specialty Metals Suppliers – Industrial Metal Distributors | TW Metals

meta描述:一段话包含关键词
TW Metals, specialty metal distributor, stocks and processes Tube, Pipe, Bar, Extrusions, Sheet and Plate in stainless, aluminum, nickel, titanium and carbon alloy.

参考2

行业关键词+公司简称
Industrial Gas Sensors, Monitors & Detector Systems | Pem-Tech, Inc.

meta描述:一段话包含关键词
With over 25 years of experience, PemTech offers industrial gas detection products that are reliable and cost effective. All detectors from PemTech are equipped to handle a variety of toxic and combustible gases.

参考3

标题:Plastic Film & Laminate Manufacturers – Custom Plastic Laminates | 公司简称
关键词Plastic Film, Custom Plastic Laminates,Laminate Manufacturers
描述:Since 1937, Jundong Industries has been manufacturing reinforced polyethylene laminates designed for a wide range of applications

参考4:

标题:Rubber Hose | High Pressure Hose | Beida
描述:Beida has hoses made specifically for high pressures, temperature extremes and abrasive environments. We offer pressure washer hoses, high pressure hoes, hydraulic rubber hoses, paint sprayer hoses and more.

参考5:

标题:Power Generation Equipment Fabricator | YPPT Home
描述:Welcome to YPPT website. We are the specialized manufacturer of power generation equipment and related ancillary devices. Stability and affordability make us stand out from competitors worldwide.

参考6:

标题:Profile Bending Machines | Sheet Metal Shear | Yeshun Home
描述Yeshun is a trusted metal forming machine manufacturer with almost 15 years of experience.

参考7:

标题:Chinese Roofing Material Manufacturer | Hongbo
描述:Hongbo is a roofing material specialist in China. It is able to manufacture and supply ASA tile, ASA roof sheet, PVC roofing sheet, insulated wall panel, and more.

参考8:

标题:Artificial Turf | Artificial Lawn | China Artificial Grass Manufacturer | Taishan
描述:Taishan is China Artificial Turf manufacturer, offer football Artificial Turf, golf artificial lawn, Airport Artificial Turf, landscape artificial lawn and leisure place turf. We also provide soccer, hockey, tennis and Baseball Artificial Turf in customer specifications. We can make zigzag, straight and lazy S type PE and PP Artificial Turf. We have extrusion line, tufting machine and PU coating equipment to make quality football, hockey and baseball artificial grass. Height of our sports turf is from 8mm to 75mm, roll width of turf and grass can be to 5 meters.

参考9:

标题:Rubber Hoses | Hydraulic Hose Producer | Zebung
描述:Zebung produces a complete line of rubber hoses that are absolutely vital for a number of industrial applications.

参考10:

标题:Professional PPE Manufacturer in China – Dursafety
描述:Shaanxi Dursafety Materials Co.,Ltd is a professional PPE manufacturer in China. We have our own PPE factory, providing high quality and competitively priced safe PPE products to workers all over the world. We have been focusing on ODM/OEM services for ten years, welcome to contact us! – Dursafety.


 

三.如何查看同行的首页的meta标题和描述?

  • 可以通过这个网址查看https://www.heymeta.com/
  • 可以通过查看网页源码查看同行网站的meta标题和描述
  • 通过查看网页源码查看网站的meta标题和描述

    如何查看网站的meta标题和描述

    如何查看网站的meta标题和描述

    如何查看网站的meta标题和描述


    四.如何在后台设置meta标题和描述?

  • 设置单页面的标题和描述
  • 设置文章页面的标题和描述
  • 设置首页的标题和描述
  • 设置产品页面的标题和描述
  • 设置单页面的标题和描述

    设置单页面的标题和描述

    设置单页面的标题和描述

    设置单页面的标题和描述

    设置单页面的标题和描述

    设置单页面的标题和描述

    设置单页面的标题和描述

    设置文章页面的标题和描述

    设置文章页面的标题和描述

    设置文章页面的标题和描述

    设置文章页面的标题和描述

    设置文章页面的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述

    设置产品页面的标题和描述

    设置产品页面的标题和描述

    设置产品页面的标题和描述

    设置产品页面的标题和描述

    设置产品页面的标题和描述


    五.好的meta标题格式和描述的句型参考

    参考1

    meta:标题:行业关键词+公司简称
    Specialty Metals Suppliers – Industrial Metal Distributors | TW Metals

    meta描述:一段话包含关键词
    TW Metals, specialty metal distributor, stocks and processes Tube, Pipe, Bar, Extrusions, Sheet and Plate in stainless, aluminum, nickel, titanium and carbon alloy.

    参考2

    行业关键词+公司简称
    Industrial Gas Sensors, Monitors & Detector Systems | Pem-Tech, Inc.

    meta描述:一段话包含关键词
    With over 25 years of experience, PemTech offers industrial gas detection products that are reliable and cost effective. All detectors from PemTech are equipped to handle a variety of toxic and combustible gases.

    参考3

    标题:Plastic Film & Laminate Manufacturers – Custom Plastic Laminates | 公司简称
    关键词Plastic Film, Custom Plastic Laminates,Laminate Manufacturers
    描述:Since 1937, Jundong Industries has been manufacturing reinforced polyethylene laminates designed for a wide range of applications

    参考4:

    标题:Rubber Hose | High Pressure Hose | Beida
    描述:Beida has hoses made specifically for high pressures, temperature extremes and abrasive environments. We offer pressure washer hoses, high pressure hoes, hydraulic rubber hoses, paint sprayer hoses and more.

    参考5:

    标题:Power Generation Equipment Fabricator | YPPT Home
    描述:Welcome to YPPT website. We are the specialized manufacturer of power generation equipment and related ancillary devices. Stability and affordability make us stand out from competitors worldwide.

    参考6:

    标题:Profile Bending Machines | Sheet Metal Shear | Yeshun Home
    描述Yeshun is a trusted metal forming machine manufacturer with almost 15 years of experience.

    参考7:

    标题:Chinese Roofing Material Manufacturer | Hongbo
    描述:Hongbo is a roofing material specialist in China. It is able to manufacture and supply ASA tile, ASA roof sheet, PVC roofing sheet, insulated wall panel, and more.

    参考8:

    标题:Artificial Turf | Artificial Lawn | China Artificial Grass Manufacturer | Taishan
    描述:Taishan is China Artificial Turf manufacturer, offer football Artificial Turf, golf artificial lawn, Airport Artificial Turf, landscape artificial lawn and leisure place turf. We also provide soccer, hockey, tennis and Baseball Artificial Turf in customer specifications. We can make zigzag, straight and lazy S type PE and PP Artificial Turf. We have extrusion line, tufting machine and PU coating equipment to make quality football, hockey and baseball artificial grass. Height of our sports turf is from 8mm to 75mm, roll width of turf and grass can be to 5 meters.

    参考9:

    标题:Rubber Hoses | Hydraulic Hose Producer | Zebung
    描述:Zebung produces a complete line of rubber hoses that are absolutely vital for a number of industrial applications.

    参考10:

    标题:Professional PPE Manufacturer in China – Dursafety
    描述:Shaanxi Dursafety Materials Co.,Ltd is a professional PPE manufacturer in China. We have our own PPE factory, providing high quality and competitively priced safe PPE products to workers all over the world. We have been focusing on ODM/OEM services for ten years, welcome to contact us! – Dursafety.



    六.如何设置首页meta标题描述和网站的标题?


    设置首页的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述

    设置首页的标题和描述



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